...by using our skills to attract donations.
The urge to help others is something in us
all. It makes us feel more human. It helps us measure our own
worth. We get a sense of belonging to our society and our environment.
Giving to a worthy cause can be the highlight of anyone's day.
But if it's so natural to give, why isn't everybody
doing it? Why is it so hard to find support for your cause?
After all, the donors are the most important part of the solution.
As a philanthropic or fundraising organization, you need something
that will spark this natural urge in people. Something they can
identify with. Something that will put things into perspective,
and make your cause easy to understand and tell others about.
Something that represents the kind of accomplishment and satisfaction
people will feel when they support your organization. Something
really interesting.